Monday, February 4, 2013

magazine tips

1. Familiar recognition from issue to issue 

2. It lacks scale because it is isolated in its own magic electronic world, so you have nothing real to compare it to. You can only guess at type sizes and hope they’re ok.
3. Arousing curiosity 

4. Instead, ask the designer to print out all the alternates as hard copy, trim them accurately to magazine size and glue them onto old issues, so you can see them as close to the real thing as possible. Now, toss them on a tabletop, so they flop around and overlap like real magazines do.

5. Efficient, fast, easy to scan 

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